In this section we will provide write-ups on the tools we use and recommend.  Full disclosure: we’ve signed up as affiliates of some of these, but rest assured, we would not recommend them if we did not feel they were useful.

Breakeven Analysis

Simple Cashflow Statement

Simple Budget Summary Report

Funnel spreadsheet sample

At a recent workshop we presented this spreadsheet showing a sample funnel to demonstrate how marketing ROI is calculated in order to evaluate how a campaign performed and compare campaigns against each other.

SWOT Analysis worksheet

Here’s a simple worksheet to help guide you with your SWOT analysis. Be sure to be brutally honest with yourself when answering these questions, and it may help to get input from an objective advisor or mentor.

Marketing Assessment worksheet

Here are some of the most important questions to ask yourself when conducting a marketing assessment.


We continue to come across small businesses that don’t have websites and entrepreneurs who don’t have solid web hosting for their various endeavors. When the Web first arrived, a distinction was made between “Marketing” and “Online Marketing”.  We feel this distinction is no longer valid, and having a web presence is just part of Marketing, period.  A business without a website immediately raises suspicions about its legitimacy. We also come across a fair number of folks who are still using GoDaddy.  While GoDaddy is not a bad service, BlueHost tops it in several ways:

  1. Disk Space: Disk space is the capacity or the amount of storage for your files, images, videos and emails. Bluehost offers unlimited disk space with their shared web hosting plans.
  2. Addon Domains:  Add-on domain names refer to the number of extra websites you are allowed to host. Bluehost offers unlimited addon websites, while GoDaddy only allows for one website to be hosted.
  3. Automated Backups:  As we’re sure you already know, backing up files and databases is hugely important, and having it automatically done for you ensures that backups are performed on a regular basis, without your having to remember to do it. Bluehost includes automated weekly backups in their plans at no extra charge. GoDaddy does not offer automated backups.
  4. Databases:  A database is where all of the data is organized and stored on your disk. A minimum of one database per website is needed, but if you have or want more than one website you’ll need more.  In other words, having unlimited databases allows you to manage multiple sites.
  5. Page Load Time:  In our tests, BlueHost loaded pages faster than GoDaddy.
  6. Money Back Guarantee: Bluehost offers a 30-day money back full refund guarantee on all plans and a pro-rated refund after the first month. Doesn’t get better than that

Conclusion: BlueHost and GoDaddy are at the top of great hosting service providers, but for the reasons outlined above, plus great customer service and all the usual bells and whistles, we prefer BlueHost.

Check out their banner below and click on it to learn more or to sign up.

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