Archives for September 2013

Big Data for Small Business

As we have been saying for a long time — big data analysis techniques are not for just for big business.  This brief article from Experian QAS describes the growing trend toward small business data analysis and some of the benefits of doing so, such as identifying ways to cut costs or increase Marketing ROI.  As the field of analytics grows, so do the number of affordable tools available to small businesses.  One of the hurdles faced by owners is lack of in-house expertise, something that can be addressed by hiring outside experts, hiring staff to do it, or get the necessary training.  However, the first step is to recognize how powerful good analytics can be, and how it can help any small business.  Read the full article here.

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